|Category||Robot, Spider, Crawler|
|Last Visit||Dec 06, 2011 05:57 PST|
|#||User-Agent String||Visit Frequency||Last Visit||View|
|1||AdsBot-Google (+http://www.google.com/adsbot.html)||180||Dec 06, 2011 05:57 PST||View Detail|
Why does AdWords visit my ad's landing page?
Providing a high quality advertising experience for both users and advertisers is important to us. As part of this goal, we've improved how we review and measure landing page quality. The AdWords system retrieves advertiser landing pages to help us better understand the relevance and quality of your AdWords ads as a whole. This function of our system is included in the Google AdWords Terms and Conditions.
The quality information collected will affect your account performance in the future. Landing pages with useful, informative content related to your keywords and ad text are considered to be of higher quality and will receive higher quality scores. This may mean lower cost-per-clicks (CPCs) for your ads. (The inverse is also true - poor quality landing pages will receive lower quality scores.)
You don't need to take any steps to help us visit your landing pages. If you're concerned about the quality of your pages, you may want to review and follow our Landing Page and Site Quality Guidelines. These are intended to help you provide the best user experience possible for all visitors, including users who click on your AdWords ads.